E336 – From Startup to Over 6,000 Customers in Just 4 Months
As a serial entrepreneur, Sean Matson is bringing disruptive technologies to market and empowering others along the way. With 5 deployments under his belt, Sean is no stranger to a challenge. His experience on the front lines uniquely prepared him to create innovative products for both civilian and military life. Sean shares how his high-touch customer acquisition strategy has attracted customers to his most recent endeavor, Cardomax.
Sean Matson served 13 years as a Navy Seal before plunging into entrepreneurship full-time. Most recently, Sean launched Cardomax, a liquid supplement company committed to producing high quality supplements with clean ingredients. Sean is also CEO of MATBOCK, a veteran owned and operated business that creates lighter and more practical equipment for every environment. Additionally, Sean helped found Shop Decon, a veteran owned cleaning supplies company. His passion for business started while he was still serving in the Navy SEAL Reserves, with the launch of Strike Force Beverage and Aceso Plasma, LLC.
Tune in to hear Sean’s story…
2:13 – Starting a company while on duty
3:11 – Benefits of liquid supplements (instead of powder)
5:33 – Designing for our troops
6:54 – Customer acquisition…even at a loss
8:04 – Full product vs. the sample
9:40 – Putting your money where your mouth is
11:00 – Not your average “abandon cart” email
13:30 – Creating customers for Life
14:29 – Customer Acquisition Cost vs. Lifetime Value
16:11 – The art of the reply
17:36 – Handwritten notes & retention
19:36 – Different is better than “better”
23:01 – Favorite growth tool (Klavyio) and Favorite Book (The Rise of Superman)
Connect with Sean Matson …
Sean’s Favorite Book: The Rise of Superman by Steven Kotler
Sean’s Favorite Tool: Klaviyo
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