What is sales intelligence?

My definition of sales intelligence is data that you can leverage to enhance or increase the opportunity of making a sale!

Types of sales intelligence that are readily available via LinkedIn include:

  • In common connections
  • In common groups
  • Educational history
  • Work history
  • Philanthropic and charitable invovlement
  • Influencers they follow
  • Hobbies/interest outside of work
  • People who have recommended them and vice versus
  • Content they publish
  • Content they engage with (like, comment, share)
  • Company press releases/updates
  • Events they are involved with or are attending

4 Reasons Why You Need to Start Gathering Sale Intelligence on LinkedIn

#1 – Sales intelligence helps you build rapport with your prospect faster

#2 – Sales intelligence helps you recognize buying signals/cues

#3 – Sale intelligence improves your conversations with prospects/customers

#4 – Sales intelligence helps you identify other stakeholders and influencers in the buying process

Other tools/resources include Insideview.com, Discover.org, Nimble.com as well as many others.

Hope you enjoyed this post/video and I look forward to connecting with you further.

If you’re curious about how to get started, click here to schedule a free 20 minute LinkedIn strategy session

P.S. Click here to view a list of over 20 LIVE LinkedIn Training REPLAYS! 


Dennis Brown
“Stop the madness. There’s a better way!”
LinkedIn Marketing & Social Selling Consultant, Trainer, Speaker

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