E43 – The Science Behind Why Some Marketing Ideas Work While Others Don’t with Allen Gannett

Allen Gannett is the founder and CEO of TrackMaven, he’s is a frequent writer on creativity, leadership, and marketing for major publications including Fast Company, The Washington Post as well as many others.  He’s also the author of a NEW book called “The Creative Curve”

During our call we discuss:

– Allen shares what inspired him to write his new book “The Creative Curve”

– He talks about what he found out after he interviewed 25 creatives geniuses.

– He debunks the myth around how creativity can’t be learned and developed.

– Allen shares why some marketing ideas work and others don’t

– We talk about how Allen uses what he learned writing this book that he uses to get more clients and sales for his own company.

– We talk about how Allen and his team got early customers during the startup phase of TrackMaven and then we pivot talk about how he gets new clients today.

– Allen shares his favorite inbound strategy/channel that they use to get high quality leads.

– We talk about the biggest challenge Allen faced since starting Trackmaven in 2012.

– Allen shares his prediction around marketing over the next 2-3 years.

– Allen shares his favorite growth software/tool.

– Allen wraps it up by sharing one of his favorite books.

– Then he recommends one of his favorite books for the audience.

Allen’s websites:

Connect with Allen at www.allen.xyz

Get your copy of the book at www.thecreativecurve.com