E38 – Why the 80/20 Rule is Outdated When it Comes to Growing a Successful Business with Jeffrey Shaw
Jeffrey Shaw is a business coach for uncommon entrepreneurs, a podcast host and the author of the book Lingo: Discover Your Ideal Customers Secret Language and Make Your Business Irresistible.
During our interview we discuss:
– Jeffrey shares how he pivoted from being a successful photographer to coaching entrepreneurs.
– He shares the top strategies he uses to get new coaching clients and it’s NOT paid advertising.
– Jeff shares his #1 growth strategy.
– He shares why he believes the 80/20 principal is outdated and not ideal when trying to grow a successful business.
– Jeff talks about why it’s important to say NO to doing business with prospects that are NOT your ideal customer.
– He talks about the 2 reasons why most businesses fail.
– Jeff shares the 5 steps to define your ideal customer.
– Jeff shares his favorite growth tools/software.
– He also recommends his favorite book.
Jeff’s website:
E38 – Why the 80/20 Rule is Outdated When it Comes to Growing a Successful Business with Jeffrey Shaw