E326 – Critical Step For Every Small Business Post Covid -19
Howard Tiersky is the author of the Wall Street Journal best-selling book, Winning Digital Customers, as well as the Founder and CEO of Innovation Loft and FROM, The Digital Transformation Agency. As a Top 10 Digital Transformation Influencer, Howard helps executives at large brands transform their customer experience to win in today’s digital world.
One of the biggest mistakes a business can make is thinking they know their customers without doing much research on them. Listen in as Howard explains why you need to do rapid customer research, how to research your customers during the covid-19 pandemic, and how to turn your research into actionable insights that will help your business grow.
During this interview, we discuss:
2:59 – About Howard’s book: Winning Digital Customers
4:59 – Launching FROM, The Digital Transformation Agency + Their primary clients
8:00 – Howard’s business growth
10:06 – Why do rapid customer research?
13:45 – A simple framework for how to do rapid customer research
22:27 – Making customer research actionable
28:43 – Expert advice on researching customers
30:07 – Howard’s favorite growth tool
30:58 – His most recommended books
32:00 – How to connect with Howard and get a copy of his book
Plus, a whole lot more!
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