E317 – How to Get Featured in the Media
Christina Nicholson is the Founder and CEO of Media Maven, a boutique public relations and content creation agency. After seeing countless bad pitches in her career as a TV anchor and reporter, she decided to create an agency to help business owners grow by earning media coverage without spending a lot on advertising. Last year, she launched Podcast Clout, which is a software that saves PR agencies time in building targeted pitch lists to land clients more podcast interviews.
Christina’s here to teach you how to create your first media pitch so that you can get featured in the media, whether that be in a podcast or a local or national television network. Tune in to learn why landing podcast interviews is one of the best ways to get publicity and grow your brand, as well as what entrepreneurs need to know about modern publicity. Plus, you’ll learn what the best platform is for building relationships with journalists and other members of the media.
During this interview, we discuss:
2:32 – Why Christina decided to pivot from reporting to public relations
3:50 – How PR has changed over the years + About Media Maven’s mentoring program
5:43 – Why podcasts are a great place to get publicity + About Podcast Clout software
8:53 – Step by Step: How to successfully create your first media pitch
22:50 – The exact pitch Christina sent to get on Smart Passive Income Podcast for the first time
23:43 – Christina’s favorite growth tool
24:12 – Her most recommended book
24:54 – How to connect with Christina
Plus, a whole lot more!
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