E280 – How to Leverage Tik Tok without Learning How to Dance
Mae Karwowski is the Founder and CEO of Obviously, the leading global influencer marketing agency and technology platform. Mae is here to talk to us about why you need to seriously consider leveraging TikTok and how to leverage the social media platform without knowing how to dance. She gives us valuable insight into utilizing micro influencers, how to select the right ones, what it costs to work with TikTok influencers, and the importance of the messaging and the campaign in influencer marketing.
During this interview, we discuss:
2:32 – About Obviously and why Mae started it
3:14 – What drew Mae to social media marketing?
4:10 – Brands Mae has worked with + Examples
5:15 – Why you need to consider getting on TikTok
9:30 – How to work with influencers on TikTok
11:27 – Why utilizing micro influencers is better
12:58 – An example of a campaign that works well with micro influencers on TikTok
14:17 – Cost: What to expect to pay influencers on TikTok
17:36 – Working with Millie Bobby Brown’s line Florence by Mills
18:07 – Tips on how to select the right influencer on TikTok
19:55 – Analytics tools Obviously uses
20:56 – What Mae wants people to know about influencer marketing
22:42 – The importance of the messaging and campaign in influencer marketing
24:52 – Stay connected with the people that love your brand
25:49 – She shares her favorite growth driver.
26:23 – Her most recommended book
Plus, a whole lot more!
Visit Mae’s Websites:
Email Mae: mae@obvious.ly
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E280 – How to Leverage Tik Tok without Learning How to Dance