E266 – Iteration & Optimization Are Key to Growth

E266 – Iteration & Optimization Are Key to Growth

With Brian Larsen

Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.

During this interview we discuss:

1:54 – Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.

6:52 – Are they planning to for additional funds as they are early in the game?

7:38 – He shared a bit of an insight as to the size, scale, or progress of their business.

10:14 – Brian unpacks for us the very first step in this framework and what’s their priority.

10:59 – How creating a “voice” that represented their exact target market was one of the keys to success.

12:27 – Understanding who their most valuable customers?

14:17 – How do they iterate and optimize their creatives?

18:59 – He shared how they split tested their website messaging and design and how it impacted their overall results.

22:00 – A great piece of advice if you are gonna start a business or grow their business.

22:32 – Brian shares his favorite growth tool/software.

23:01 – He recommended one of his favorite book to us.

Plus a whole lot more

Brian’s Websites:

Get a Special Offer From Brian on RestoraPet Products!


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E266 – Iteration & Optimization Are Key to Growth

Brian Larsen