E266 – Iteration & Optimization Are Key to Growth
Brian Larsen is the CEO and founder of RestoraPet, a line of pet products that has seen rapid expansion with over 500% growth in 2018 and then again in 2019.
During this interview we discuss:
1:54 – Brian gave us a quick backstory and behind the scenes of how and why he created RestoraPet.
6:52 – Are they planning to for additional funds as they are early in the game?
7:38 – He shared a bit of an insight as to the size, scale, or progress of their business.
10:14 – Brian unpacks for us the very first step in this framework and what’s their priority.
10:59 – How creating a “voice” that represented their exact target market was one of the keys to success.
12:27 – Understanding who their most valuable customers?
14:17 – How do they iterate and optimize their creatives?
18:59 – He shared how they split tested their website messaging and design and how it impacted their overall results.
22:00 – A great piece of advice if you are gonna start a business or grow their business.
22:32 – Brian shares his favorite growth tool/software.
23:01 – He recommended one of his favorite book to us.
Plus a whole lot more
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