E262 – Why You Need to Start Thinking Outside the Sales Funnel
Anand Kishore is the CEO and Co-Founder of AspireIQ. AspireIQ plays an instrumental role in helping enterprise brands transform their business through the power of brand communities.
During this interview we discuss:
01:45 – Why and how Anand launched AspireIQ.
4:12 – What exactly does AspireIQ do?
5:17 – He shares their revenue and growth #’s
6:36 – Anand picks one business superpower he wished he had.
8:26 – How and why is it important to build a relationship and investing it in community.
9:31 – He shares 2 examples of top performers when it comes to investing in a community for B2C and B2B.
12:07 – We talk about why community is the future of marketing, customer engagement and brand?
13:24 – How and why you need to identify your high value relationships and how to make them a part of your community.
14:40 – Why its important to take a more holistic approach to community vs just focusing on leads/clients.
15:25 – Anand shares an example of how community can be used to lead a prospect through the buying process.
17:15 – The power of thinking outside of the sale funnel
20:56 – He shares his favorite growth tool/software.
22:00 – Anand recommends one of his favorite book.
Plus a whole lot more1
FREE Resources www.aspireiq.com/growth-experts
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