E254 – How to Create An Irresistible Offer That Converts

E254 – How to Create An Irresistible Offer That Converts

With Aditya Nagrath

Aditya Nagrath is the founder and CEO of Elephant Learning which is a math learning platform that guarantees students will learn a full year of math in just three months with a time commitment of only 30 minutes per week. Dr Nagrath bootstrapped elephant learning four years ago and has seen huge growth numbers in terms of users, market shares, revenue. He also has a PhD in Math and Computer Science has experienced as a Software Engineer at the educational giant Pearson and a continuous passion in Mathematics.

During this interview we discuss:

2:32 – Aditya shares a bit of his backstory on how he got from where he is today.

05:00 – He shares the compelling offer that they made that lead them to their growth.

5:36 – The primary channel that they use that allowed them to get fourteen thousand paid users.

7:17 – How they leveraged the 1% audience that has been taught to them and what conversion metric they chose.

10:38 – Where did they position the compelling offer?

12:11 – The tool they used that made 40-50 ads for them without breaking a sweat.

13:39 – How often they are changing their ads to avoid getting ad-fatigued or ads being stale and not converting anymore.

16:58 – Aditya shares their Scholarship Concept, what it is and how it works.

22:34 – He shares his favorite growth tool/software.

22:56 – Aditya recommended one of his favorite book to us.


Aditya’s Websites:


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E254 – How to Create An Irresistible Offer That Converts

Aditya Nagrath

Elephant Learning