E242 – Why “Reinvention” is the Key to Long Term Growth

E242 – Why “Reinvention” is the Key to Long Term Growth

With Matt Sweetwood

Matt Sweetwood is the CEO of LUXnow which has 7 employees and is over $2 million a year ARR. Prior to Lux Now Matt spent 29 years as the CEO of Unique Photo and during that time he took them from $1 million a year to over a $100 million a year. He’s also the author of “Leader of the Pack” which is the number 1 seller in the self-help category. His book tells the story of how suddenly becoming a single father made Matt a better person, leader, entrepreneur and father.

During this interview we discuss:

2:20 – Matt shares exactly what Luxnow.com does and the business model.

5:33 – He shares one business superpower he wished he had.

6:37 – We discuss Matt’s ongoing journey of reinvention and how it has been a major component of his success.

10:46 – He shares his reinvention framework and how other business owners can deploy it for their businesses.

14:17 – Matt talked how and why he reinvented Unique Photo and was able to take it from $1 million a year to over $100 million a year in sales.

17:59 – How he built and reinvented the concept and experience of camera stores.

24:36 – A piece of advice for people who fears reinvention whether it be on business or in yourself.

27:01 – Matt shares his favorite growth tool/software.

27:49 – He recommended one of his favorite book to us.

PLUS a whole lot more!

Matt’s Websites:



@mattsweetwood on all social channels


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E242 – Why “Reinvention” is the Key to Long Term Growth

Matt Sweetwood