E240 – Understanding #1 Reason Why People Buy

E240 – Understanding #1 Reason Why People Buy

With David Priemer

David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He’s lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.

During this interview we discuss:

1:57 – David gave us a quick backstory on his journey in sales.

6:46 – He shares the #1 business superpower he wished he had.

8:32 – We discuss the science behind why and how people buy

13:28 – How you can leverage the concept of “people buy based on their feelings”

17:30 – David shares an example of how they effectively use data to convert people in buying.

19:36 – A great example of how you can magnify data to help persuade people in sales.

22:37 – How you can leverage empathy and question when talking to clients.

26:47 – A great piece of advice for people who love sales.

27:38 – Davis shares his favorite growth tool/software.

28:18 – He recommended one of his favorite book that can help us with our business.

David’s Websites:

Get a copy of David’s book “Sell the way you buy”


Connect with David on LinkedIn

Learn more from David on YouTube


If you enjoyed this episode, please RATE / REVIEW and SUBSCRIBE to ensure you never miss an episode.

Connect with Dennis Brown 




Instagram [Free Giveaways]

E240 – Understanding #1 Reason Why People Buy

David Priemer

Cerebral Selling