E240 – Understanding #1 Reason Why People Buy
David Priemer is widely recognized as a thought leader in sales and sales leadership and has been published in the Harvard Business Review, MIT Sloan Management Review, Forbes and Entrepreneur Magazine. He’s lead top-performing sales team at high growth startup and is a former VP of Salesforce and is the creator of the Sales Leader Academy program.
During this interview we discuss:
1:57 – David gave us a quick backstory on his journey in sales.
6:46 – He shares the #1 business superpower he wished he had.
8:32 – We discuss the science behind why and how people buy
13:28 – How you can leverage the concept of “people buy based on their feelings”
17:30 – David shares an example of how they effectively use data to convert people in buying.
19:36 – A great example of how you can magnify data to help persuade people in sales.
22:37 – How you can leverage empathy and question when talking to clients.
26:47 – A great piece of advice for people who love sales.
27:38 – Davis shares his favorite growth tool/software.
28:18 – He recommended one of his favorite book that can help us with our business.
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