E223 – Always Be Testing | How to Test Your Way to Growth
Ryan Coon is a co-founder and the CEO of Avail, an all-in-one software solution designed for do-it-yourself (DIY) landlords that is used by more than 600,000 landlords and tenants across the United States. His goal is to help the real estate market to become as transparent and as efficient as the stock market.
During this interview we discuss:
1:18 – Ryan introduces Avail and how it work.
8:08 – He shares their #1 channel for acquiring NEW Saas customers.
9:58 – Ryan shares his ABC – Always Be Testing framework including how to apply it to the top/middle/bottom of the funnel.
12:12 – He shares top of the funnel tips and strategies to improve funnel conversions.
13:12 – We talked about they test their brand messaging on social media.
15:18 – Ryan shares their #1 social media channel that gives them the best engagement.
15:57 – How they integrated the “Always Be Testing” framework when it comes to landing pages to increase conversions.
20:47 – The importance of testing your pricing model and the HUGE impact it has had on their business.
23:54 – Ryan shares and inside secret on how they are able to convert free users into paid users.
26:18 – PLUS a whole lot more!
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