E212 – How Festival Pass Plans to Hit $40 Million ARR in 2020

E212 – How Festival Pass Plans to Hit $40 Million ARR in 2020

With Ed Vincent

Ed Vincent is the founder and CEO of Festival Pass which is a flat rate monthly subscription service that allows members unlimited access to festivals. Long history as a data entrepreneur including head of data for MoviePass.

During this interview we discuss:

– How and why Ed decided to launch Festival Pass.

– He shares his experience and what he learned during his time as head of data at MoviePass.

– Then we discuss how Ed and his team plan to grow Festival Pass to $40 million ARR in 2020.

– He shares 2 key metrics required in order to scale the business profitably.

– Ed shares his 2 fold customer acquisition strategy.

– The importance and focus on local media to generate new subscribers.

– How they plan to leverage PR to create awareness and drive subscriptions.

– Ed talks about a unique customer acquisition strategy that involved a corporate employee retention program.

– He shares how they are leveraging equity to procure large media partnerships.

– We talk about how Festival Pass is aggregating event partners.

– The economic breakdown of how the Festival Pass can afford to offer access to events on a flat rate basis.

– Ed shares his favorite growth tool/software.

– He recommends one of his favorite books to the audience.

Ed’s websites


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E212 – How Festival Pass Plans to Hit $40 Million ARR in 2020

Ed Vincent