E202 – Bootstrapping his Saas Product to 7 Figures in Under 2 Years w/ Shawn Finder
Shawn Finder is former semi professional Tennis player turned entrepreneur and CEO of Autoklose. One of the few people in the world to grow two Saas startups to profitability in their first 90 days.
During our interview we discuss:
– What Autoklose is and why he decided launch it.
– Shawn very unique strategy for his first 250 Saas customers.
– He shares one of his biggest tips for getting early customers to use and pay for your service vs offering it for free.
– One of Shawn’s biggest learning lesson was to build features inside your product that customers think are important vs features you think are important.
– Shawn shares how they leveraged content and collaborations to generate leads and customers.
– The biggest lesson he learned about the importance of creating content that is SEO friendly and optimized.
– We talk about several other marketing strategies they tested, some of which worked while others did not.
– I ask Shawn what was the one thing he would change, if he could go back, to get further faster.
– He shares his favorite growth tool/software.
– He recommends one of his favorite books to the audience.
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