E11 – How to Land Your Ideal Client with Account Based Marketing
Sangram Vajre is co-founder and CMO at Terminus, which offers account-based marketing solutions at scale. He is also the author of Account-Based Marketing for Dummies as well as writing for various publications including Inc.com. Previously, Vajre was head of marketing at Pardot which was acquired by sales force in 2013.. He has a master’s degree in computer science from the University of Alabama.
In this episode Sangram shares…
What exactly is account based marketing?
Vajre shares tips on how you can get started with account-based marketing.
He also shares the #1 strategy that Terminus uses to get new clients.
Plus he shares what he would do differently to grow faster if he could do it all over again.
He also shares his favorite growth tool/software.