E334 – How to Create Product Lead Content
At age 20, Xenia built a digital marketing agency serving powerhouse clients including Coca-Cola. As Xenia expanded her company she started running into problems, inspiring her to start her own business venture. Xenia is now the CEO and Co-Founder of Planable, a content review and marketing collaboration platform used by over 5,000 teams. Planable supports brands such as Hyundai, Christian Louboutin, Viber, and United Nations. Join us to hear how Xenia leverages product led content to grow her business.
Xenia was recognized on the Forbes 30 Under 30 list and spoke on the Innovation Stage at Cannes Lions in 2018. Xenia graduated Tim Draper’s startup academy in Silicon Valley and took Planable through the Techstars London accelerator in 2017. She is now the CEO at Planable.
Tune in to hear Xenia’s amazing story…
1:17 – Overview of Planable
3:11 – Workflow problems at the social media agency + the Solution
5:09 – The journey… 0 to 1000
7:17 – Fundraising & Break-Even points
8:29 – Product-led content and SEO
11:48 – All about intent!
13:11 – Unique content based on customer data
15:04 – Leveraging data for a compelling story
17:09 – Sharing stories through case studies & ebooks
17:53 – Over-experimenting, doubling down, and letting go
21:10 – Autopsies for your experiments
22:47 – Favorite growth tool (Superhuman) and favorite book (Stop Overthinking)
Connect with Xenia Muntean
Facebook: Xenia Muntean
Website & Trial: Planable.io
Discount Code: Growth30 (30% off paid plans for 3 months)
Xenia’s Favorite Tool: Superhuman
Are you getting a steady flow of highly targeted leads from LinkedIn??
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Text 44222 with the word LIGUIDE or visit AskDennisBrown.com/guide
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