E252 – How Super Coffee Went From $5 Mill Year to $5 Million Month

E252 – How Super Coffee Went From $5 Mill Year to $5 Million Month

With Jim DeCicco

Jim DeCicco is the CEO and oldest brother of Super Coffee which started in a college dorm room and is now doing over $5 million per month in sales.  This is Jim’s 2nd time on the podcast and the previous episodes can be found at the link below.

Episode 102 with Jim DeCicco/ Super Coffee

During this interview we discuss:

1:30 – He shares his personal experience of being infected with the Covid19 and how it impacted him personally and as a business.

2:51 – Jim gives us an update on the companies growth since our last interview over a  year ago.

4:02 – He talks about the concept of working IN your business vs. ON your business and why it has been very instrumental to Jim’s growth.

7:44 – How and why its important to create organizational capacity.

10:15 – How Jim overcame the challenge of finding the right talent and developing a company culture.

10:50 – He talks about his C.O.A.C.H framework for building a great culture.

13:32 – Jim talks about what Super Coffee is and how the brand has evolved since launching the business.

16:54 – How culture has been a very important component in a business.

16:35 – Jim shares a book that helped him create a culture for his business.

19:45 – How did he overcome giving control of his business to his team.

22:29 – He shares the framework behind their acronym C.O.A.C.H.

23:55 – A word of advice from Jim DeCicco.

25:12 – Jim shares one business superpower he wished he had.

Jim’s Websites:


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Here’s a 25% OFF Coupon Code from Jim!  CODE = askdennisbrown

NOTE: Discount may not apply to subscription products


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E252 – How Super Coffee Went From $5 Mill Year to $5 Million Month

Jim DeCicco

Super Coffee / Oldest Brother Kitu Life Inc.