E175 – 5 Things About Google PPC Ads You Need to Know Before it’s Too Late

E175 – 5 Things About Google PPC Ads You Need to Know Before it’s Too Late

With Matt Ruedlinger

Matt Ruedlinger has over 25 years’ experience in Marketing and Sales and has helped small-local businesses and brand-name Fortune 500 companies alike become leaders in their industry. He has worked alongside world-renowned author and sales expert Jeffrey Gitomer, and has helped businesses promote their products at high-profile events such as the Sport Emmy Awards. Matt has also been a guest on Jaime Master Eventual Millionaire, and Donald Kellys Sales Evangelist plus many more..

During our interview we discuss:

– Matt shares an interesting phenomenon about user acceptance of online paid ads.

– We talk about how/why Google paid ads continues to take over more real estate on the search results page.

– How SEO on Google is more competitive than ever and the risk of having only an organic SEO strategy is so risky.

– Did you know there are over 1 billion blogs and about 7 billion people in the world which means thats 1 blog for every 7 people.

– Matt shares how Google ad costs are based upon a live auction model and how that can impact the cost of conversion.

– The difference between leads generated from Google versus Facebook and why Google is typically more expensive on the front end but NOT always on the back end.

– Matt talks about how to use Facebook and Google ads together to maximize the overall effectiveness of a given campaign.

– We talk about how ad retargeting and remarketing work and why it’s such a powerful tactic for staying in front of your target market.

– Matt shares his favorite growth tool.

– He also shares one of his favorite books he just read.

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E175 – 5 Things About Google PPC Ads You Need to Know Before it’s Too Late

Matt Ruedlinger

Triple R Marketing