E329 – How to Get Big Media Exposure For Your Small Business with No Money

Today on The Growth Expert’s Podcast, we are joined by the CEO of ZTPR, Zack Teperman. Zack began his career as a radio DJ working in regions like Miami, Canada, to Europe. During his time there, Zack interviewed celebrities and, while working for the Toronto International Film Festival, was scouted by a pr agency and invited to work in Hollywood. Four years later, Zack branched out to launch ZTPR and is now a staple in the public relations realm.  

In this episode, Zack expounds upon strategies you can use to gain media exposure with little to no money. Whether you cater to a specific niche or offer a diversified service, Zack helps you navigate the intricacies of generating exposure, to pitching, to getting awareness, all from the ground up! 

During this interview, we discuss: 

[02:21] – Backstory on Zach Teperman 

[03:41] – Zack’s specialization (or not) in pr 

[05:05] – Clients  

[05:48] – How Zack generated exposure and create awareness 

[08:28] – Getting big media exposure with little to no money 

[12:28] – Discover what your story is  

[15:07] – Planning for the interview 

[17:41] – Build credibility and maintain realistic expectations 

[20:51] – New media 

[23:02] – Advice for small businesses starting off  

[24:18] – Think outside the box